Sevenoak Design Journal

Almost Effortless 11 Jun 08

A nice post over at the 37Signals blog exploding startup myths; most notably, the idea that you have to work yourself to the bone in order to get a business off the ground:

You need to work for no pay, you need to put in 120 hours/week, you need to preferably sleep under the desk and live off pizza as a sole form of nutricient. As a result, you need to abandon your family andrisk life without insurance.

Hogwash!

I sometimes think that the guys at 37signals are just focusing their attention on common sense — a good thing of course. But I’m pretty sure that there are loads of businesses out there who are already ignoring the common business myths, and I’d love to hear more from them.

Anyway, I couldn’t agree more with what’s written in the post; I see no reason why businesses need massive amounts of work — in fact, I think if you’re consistently needing to put in loads of work, then chances are you’re doing something wrong. The best kind of success and innovation is almost effortless; most of the panic, blood, sweat, and tears just gets in the way.

Sorry, the comment form is closed at this time.


Where Am I?

This is the weblog of Sevenoak Design, a small website design studio specialising in affordable, effective websites for small business.

Visit our website for more information.