Sevenoak Design Journal

New ad for the Ford Kuga (or whatever): people wake up, everything’s covered in blank white paper. Adults are all staring around, what the hell looks on their faces. 

Little girl runs round the corner, running a red crayon along the paper-covered wall, oblivious to changes — but not oblivious; accepting, open.

I know it’s an advert. I know it’s been manufactured, driven through focus groups, appeals to the worst in us, burdens us with attachments. I know it’s not real. But still. 

Sometimes, we think too much :)

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